Last week, we gathered at Mejuri’s beautiful Flatiron boutique for an evening that blended conversation, connection, and commerce. Hosted by Domaine, Shopify, and Bloomreach, we brought together forward-thinking retail and ecommerce leaders to discuss one of today’s most pivotal moves: migrating to Shopify and building a unified commerce ecosystem.
Guests enjoyed refreshing beverages as they mingled among Mejuri’s latest collections, and each attendee received a Mejuri gift card to experience the brand’s seamless, omnichannel checkout firsthand, a fitting complement to the evening’s theme of connected retail experiences.
To help brands at different stages of their platform evaluation, Domaine also provided migration guides outlining key considerations and best practices for brands moving from Salesforce Commerce Cloud, Adobe Commerce (Magento), BigCommerce, and commercetools to Shopify.
The evening featured an engaging Domaine Client Spotlight with Rohit Nathany, Chief Digital Officer at Mejuri, who shared candid insights from the brand’s recent migration journey and its transformation into a fully connected retail experience.
From Consideration to Migration: Why Mejuri Chose Shopify
Rohit opened with the big question: What made Mejuri decide to migrate?
He described a clear inflection point, one where the team recognized that the existing tech stack was limiting agility and scalability. The decision to move to Shopify wasn’t just about ecommerce performance; it was about enabling the brand to evolve with its customers.
Connecting Channels Through Unified Commerce
Over a year post-migration, Mejuri’s investment in unified commerce is paying off. Shopify now powers connected data, checkout, and customer profiles across every touchpoint, from online to in-store.
This approach has driven measurable improvements in customer satisfaction and operational efficiency, showing what’s possible when technology supports experience, not the other way around.
Partners Make the Platform Stronger
The conversation closed with a discussion on the partner ecosystem, a cornerstone of Shopify’s success story. Rohit emphasized how implementation partners like Domaine, and technology partners like Bloomreach, played critical roles in enabling Mejuri’s seamless migration and post-launch success.
Networking, Conversations, and a Toast to What’s Next
The fireside chat transitioned into a relaxed evening of networking and shopping. Guests explored Mejuri’s signature collections, sipped drinks, and continued conversations about the future of retail.
From migration strategies to unified experiences, one message echoed through the night: The brands thriving today are those investing in connected, customer-centric commerce.
Thank you to Mejuri, Shopify, and Bloomreach for partnering with us to make this evening possible, and to everyone who joined us for insightful conversation and celebration.
